Losing Money to Be a Tycoon

be satirized.

“That might not have a good effect on their brand image.
Therefore, they might not be willing to do this kind of advertising placement.

“In short, this behavior is not desirable.”

Zhu Xiaoce considered carefully before nodding his head quickly.
“Yes, Boss Pei, I understand now!”

Zhu Xiaoce could not help but feel a little afraid of seeing Boss Pei’s solemn expression.
He nearly screwed the whole thing up!

After thinking about it carefully, Boss Pei was right.
No matter what they said, placement advertisements were placement advertisements.
The audiences had already bought the tickets to the movie theater.
It didn’t seem very right to let them watch placement advertisements.

That would probably be a downfall if it was not managed well!

They might make money then, but it would definitely not meet Boss Pei’s expectations if their reputation was destroyed.

Zhu Xiaoce could not help to reflect.
Placement advertisements were clearly against the Tengda spirit.

He had to remember this lesson!

There had to be an alternative since the first plan was rejected by Boss Pei.

Zhu Xiaoce hesitated for a while before he continued.
“Boss Pei, if we cannot use the advertisements from other companies, then we can only shoot them ourselves.” Pei Qian nodded.
“Yes, of course, we have to shoot them ourselves!”

How could he pass by such a good opportunity to spend money? Pei Qian gave it some thought before continuing.
“The advertisements are pretty important in my opinion.
It must be high-end, low-profile luxury yet with class.

“I think… uh, tell me how you want to shoot it first.”

Pei Qian had thought of a general direction at first, but he suddenly stopped himself.
He thought about his glorious history of repeatedly ‘turning stones into gold’ and decided not to interfere with Zhu Xiaoce’s ideas and gave him a free hand.

Perhaps he might have better ideas than Pei Qian himself? Boss Pei would only interfere if Zhu Xiaoce’s idea had a high chance of making money.

Zhu Xiaoce gave it some thought.
“Boss Pei, I think…

“Take a brainwashing advertisement! That is to continuously repeat a simple advertisement three, four-or even more times—so that people will never forget it.

“We can also add some simple rhythm to it so that the advertisement will be even more brainwashing

“Such advertisements appeared a lot during the past few years.
It had decreased recently, but they still exist.

“We have shot such commercials before.
In this way, we can very well arouse the disgust of the audience and make them empathize with the male lead, deepening the irony of this movie!”

After listening to Zhu Xiaoce’s thoughts, Pei Qian fell into a brief silence.
No, it seemed like it might still hit the jackpot if he were to follow Zhu Xiaoce’s method!

Pei Qian had felt the power of brainwashing advertisements before.

The characteristic of such kind of advertisements was to flaunt.
If it was done right, a brand would be able to become the face of an entire category and create the illusion that ‘this brand is the top among this category of products’.

In short, such advertisements were widely popular because of its outstanding effect.

If a movie was filled with a large amount of brainwashing advertisements like this, it might trigger heated discussions among the audience.
It might create unnecessary heated discussions.

Pei Qian sighed secretly.
No, these subordinates were too effective to count on! It was too difficult to have Zhu Xiaoce generate a loss-making idea!

He had to do it himself.

Pei Qian gave it some thought before saying.
“Brainwashing advertisements are not too appropriate either.

“First, technology is developing, and times are advancing.
The effects of brainwashing advertisements are obvious, but it has also aroused the disgust of many people.
They are diminishing in numbers.

“The setting in the movie is in the future.
The advertising industry would have developed further and moved to a more elusive direction.
If we are to show audiences the brainwashing advertisements, they will definitely think if the advertisement in the future world was just like this?

“It would be like the people now watching advertisements from decades ago.
It would look very strange and incompatible with the whole environment.”

Zhu Xiaoce nodded, seemingly convinced.

Pei Qian continued.
“Second, such advertisements might be too overwhelming and might outshine the movie.
If the audiences pay too much attention to the advertisements, they would not have time to see the actors’ skills nor the profound meaning behind the plot of the movie.

“Therefore, my suggestion is to shoot some large, cool settings with inexplicable meaning as advertisements!

“Repeatedly play these advertisements so that the audiences would keep watching yet feel at a loss, totally not able to understand them.
That would then be in line with the development trend of future advertising.

“As for the brands in the advertisement… make them completely fictional.
“The advertisements must be of high standards and quality, understood?”

The advertisements had to be shot, but Pei Qian would not say exactly how they would look.
He could only point out a possibly wrong direction and watch Zhu Xiaoce’s performance.

Zhu Xiaoce fell silent for a long while before replying.
“Boss Pei, this is a very difficult task… but… I have confidence!”